Insights | Jan. 28, 2025

Link Logistics CEO Luke J. Petherbridge Featured in Inc. Magazine on Unlocking Team Potential Through Purpose

Inc. Magazine recently published an article by Link Logistics chief executive officer Luke J. Petherbridge on the importance of understanding a firm’s deeper purpose to inspire teams and drive business success. Writing for Inc. Masters, an invitation-only membership community for executives of the fastest-growing private companies in America, Petherbridge explores how focusing on what a business really does can unlock its full potential.

“At Link Logistics, we lease warehouse space to businesses. But what we really do is help those businesses thrive by understanding and addressing their unique needs,” he writes in the article. “When our team connects to this bigger ‘why,’ I believe, they find extra motivation to excel.”

Petherbridge discusses how aligning employees with the company’s mission fosters a deeper sense of purpose and engagement, leading to better outcomes for customers and communities alike. He also shares initiatives such as Link Logistics’ Community Grants Program and CoreGiving partnership as examples of how the firm integrates its business goals with meaningful social impact.

“We believe supporting local communities is integral to our mission and helps activate our team members by deepening their sense of purpose, connection and involvement,” he writes.

For more, see Petherbridge’s full article on how purpose can drive performance. Previously, he wrote for Inc. Magazine about the value of emotional intelligence in leadership and how hiring talent from outside an organization’s own sector can be a competitive advantage.

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